I have always known about search engine optimisation (SEO) however I have always written for people, not search engines. As a blogger, you do your level best to deliver value to your reader by giving the best possible content on the subject matter. You cannot do this if you keyword stuff your articles for the apparent benefit of search engines, all in the vain hope of gaining more organic search. At this stage we are all aware of the Google Panda and Penguin updates that constantly change the SEO playing field. All the more reason to write for people.
- Start with the Google Keyword Tool. This gives the number of searches for your keyword phrase and how competitive that keyword is. The Google Keyword Tool is a must use on blog titles. Ideally you want a title with a high monthly global search of 30,000, if you can get it. Along with this you want a medium keyword competition. Its a good idea to use this for titles to boost traffic to your blog. But just remember Wordpress alone has 63 million blogs.
- Another important element to a blog post's SEO is the use of your post's keywords in the "tags" section. My blog contains a "tag cloud" which shows more frequently used tags in larger text and also gives access to posts with these tags.
- Don't forget the use of a good search description to support the blog title. Make sure this is different to the blog title. Here you can use more keywords to describe what the article is about.
- One thing that I recently stumbled upon to increase my blog posts' SEO was the LSI keyword tool. This is a free tool that checks the latent semantic index (LSI for short) of your keywords. What this simply means is that it lists keywords that are related to each other. The reason for this is that Google expects to see certain keywords about the subject matter in an article of authority. The LSI keyword tool lists words, two word and three word phrases that Google expects around a keyword that you have entered. Make a note of the top 5 keyword phrases from each column and use these to structure your post.